08 October 2018
Strathberry X Moomins
The parallels between Tove Jansson’s Nordic-inspired Moominvalley and Strathberry’s native Scottish homeland, coupled with Tove’s forward thinking and innovative approach to her art, led Strathberry founders, Leeanne and Guy Hundleby, to initiate a collaboration which puts the Moomin characters at the forefront of Strathberry’s iconic designs.
Moomins Creative Director and Tove Jansson’s niece, Sophia Jansson says;
“What a wonderful collaboration! Over the years my aunt Tove Jansson’s Moomin adventures and beautiful illustrations have given pleasure to a great many people as have Strathberry’s wonderful designs. The combination of MOOMIN and Strathberry seems very fitting as both brands tell a lovely story of traditional handicraft coupled with playful innovation with great attention to detail."
In this charming collection, which effortlessly hints to Scandinavian minimalistic aesthetic, Moomintroll and his friends are portrayed perching and jumping over the brand’s signature bar on both the East/ West and Mini Crescent shapes. Jansson’s unique illustrations are printed on the bags combining Strathberry’s elegance and attention to detail to the spirit and originality of the Moomins.