Strathberry are excited to announce the launch of an exclusive capsule collection in collaboration with LA influencer and style mogul Alana Hadid. As an early Strathberry adopter, Alana has been a brand advocate since the beginning, following Strathberry’s creative path and progress.
This, combined with her own unrivalled sense of style and authentic LA cool, makes her the perfect choice for a collaboration. The resulting capsule collection juxtaposes her West Coast identity with Strathberry’s Scottish spirit to create an unprecedented stylistic fusion as vibrant and unique as Alana herself.
Featuring a brand-new strap and a bold leopard print, the structural elegance of the East/West Stylist is reworked with an added urban edge that embody Alana’s casual yet fashion-forward attitude.
The campaign was shot by Strathberry’s Art Director Chris Park and Styled by Strathberry’s Hannah Graham. Alana models the collection in Edinburgh’s old town, where she fell in love with Scotland’s vibrant and friendly culture.
Alana says, ‘I’ve loved Strathberry ever since I stumbled upon them on Instagram a few years ago, I’ve always been a huge fan. The bags are beautiful, and it was a secret dream of mine to collaborate with them from day one, so when they approached me to do this collaboration I jumped at the chance and jumped on a plane to Scotland. These bags are a perfect embodiment of a collaboration, my eccentricity and function and Strathberry’s beauty and refinement’.
Leeanne Hundleby, Strathberry’s owner and co-founder, comments
‘Alana has been a wonderful ambassador for the brand since the early days and working with her on this special project has been a real delight. The collection beautifully reflects her creative flair and unique sense of style combined with Strathberry’s contemporary elegance and attention to detail’.
Credits: Jak Morgan: Hair and Make-Up Artist | George McCaffrey: Cinematographer | Andrew Reid: Sound Engineer
Locations: Armstrong’s Vintage Emporium , Bains Sweet Shop, Cold Town House